Loading...
Loading...
Robert Gillanders leads MCR Health in Florida, where he pioneered a subscription-based primary care model through NACHC's Innovation Incubator program. MCR Health launched a direct-to-employer subscription service offering unlimited primary care visits for a flat monthly fee — a model that diversifies revenue beyond Medicaid while improving care access. The program attracted 400+ subscribers in its first phase and demonstrated that FQHCs can compete for employer-sponsored care.
Gillanders is proving that FQHCs can sell primary care directly to employers — bypassing insurance entirely. His subscription model through the NACHC Innovation Incubator is a real-world test of whether health centers can capture a new market segment. For any CEO looking beyond Medicaid and grants, this is the experiment to watch.