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Co-founder, United Farm Workers · 1930–
Turned "Sí se puede" into farmworker contracts.
Co-founded the National Farm Workers Association in 1962 and built the UFW into a force through boycotts, voter drives, and relentless negotiation. She coined the rallying cry "Sí se puede."
Nonviolent organizing & the consumer boycott
She paired disciplined nonviolent pressure with the grape and lettuce boycotts — moving the fight from the fields to the supermarket, so the public itself became the leverage.
The first table-grape contracts gave growers labor peace and a reliable harvest while winning farmworkers wages, clean drinking water, rest breaks, and the first farmworker health and pension benefits.
Pressure and partnership aren't opposites — she used the boycott to bring growers to a table where both sides got something they needed.
“Every moment is an organizing opportunity, every person a potential activist.”— Dolores Huerta
Source: Dolores Huerta Foundation / UFW
The framework they used
BATNA & ZOPA